The Illusion Of Variety

Howard's Soft Drink Industry Research

by Stephen Von Worley on August 20, 2010

The Soft Drink Industry

The incredible aisle-filling array of soft drink fizzes, flavors, and colors at the local supermarket? As Michigan State University professor Philip Howard aptly illustrates, it’s for the most part a cleverly-formulated illusion. Three beverage mega-corporations own dozens of brands and produce hundreds of different varieties, which together account for 89% of America’s sugar water sales.

See the details (excerpted above) on Howard’s research site, and don’t miss his in-depth investigations into the organic food and seed industries. (Thanks beej!)

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