The incredible aisle-filling array of soft drink fizzes, flavors, and colors at the local supermarket? As Michigan State University professor Philip Howard aptly illustrates, it’s for the most part a cleverly-formulated illusion. Three beverage mega-corporations own dozens of brands and produce hundreds of different varieties, which together account for 89% of America’s sugar water sales.
The Illusion Of Variety
Howard's Soft Drink Industry Research
by Stephen Von Worley on August 20, 2010