Nix The Ugly Clicks

OkCupid's Data-Driven Photography Advice

by Stephen Von Worley on August 11, 2010

OkCupid's "Flash Adds 7 Years"

Trolling the Internets for love with that beautiful mug of yours? If so, you’ll be interested in the latest research from online dating site OkCupid, who found that your camera – and how you use it – could be the difference between getting some and watching repeats of Cheaters.

In a nutshell, OkCupid asked a simple question, 11.4 million times over: Which person in two randomly-paired profile photographs is more desirable? Then, via some crafty analysis, including the EXIF data of said photos, they came up with these pointers for pleasing pics:

  • Avoid cameraphones and lo-fi point-and-shoots like the plague.
  • β€œThe flash adds seven years.” (OkCupid’s graph pictured above)
  • Shoot wide open to make yourself pop!
  • Harness the power of Golden Hour.
  • iPhone users have more sex.

Learn more on OkCupid’s always-entertaining blog, OkTrends. (Hat tip beej!)

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