Earlier this year, jolly old St. Nick hired a marketing consultancy – to buttress his rustic cottage operation against the blossoming distractions of modern-day bling. The result? The Santa Brand Book. From the introduction:
*Santa* winds infinite Possibilities around finite Limitations to evoke the essence of invention and the Odour of Nostalgia. It has the complexity of Simpleness and the Simplicity of complexitiveness. It begins with the Hiss of Power and ends with the Ah of Surprise. *Santa* is.