The rural United States and inner city bathe in pumpkin orange – generally shelling out less than two dollars per household – and we see a “donut” effect, wherein the suburbs, predominantly brown on the map, spend triple that and more.
This year, according to Esri, the typical U.S. household will pay a total of $3.58 for kid’s Halloween costumes, and at $19.79, the 94027 Zip code – encompassing the tony Silicon Valley enclave of Atherton, California – antes up the most. Census data shows that Atherton has about 0.7 children per household, which means that mom and dad are dropping nearly $30 on each outfit!
To a kid, that’s a lot of money… so much that the enterprising young Athertonian might have to make their parents an offer they can’t refuse:
I roll my own Godfather costume, you give me half the $30 in candy, and we’ll call it even!